Inside each wrapper is a disposable and biodegradable micro-fine tissue dipped in an anti-fog solution that keeps lenses mist-free for up to 24 hours. This week, the company launched its new ZEISS AntiFOG Wipes, which are individually wrapped, single-use versions of its microfiber-cloth and bottled-liquid Zeiss FOG Defender System. WHOOSH! Screen Shine is among the screen-cleaning products that Petra now offers resellers. Its line of mobile screen wipes and lens cleaning kits are available everywhere from Walmart and Walgreen’s to Sam’s Club and Amazon, making ZEISS a household name in the U.S., even to those who have never owned a pair of premium binoculars or a DSLR camera. This week saw not only some new products and increased availability in the lens and surface cleaning sector, but also a Dealerscope Insider Talk devoted to the topic.Įven pre-pandemic, the 170-year-old German optics and optoelectronics pioneer ZEISS experienced double-digit growth year-over-year in sales of its cleaning accessories, which are practical, disposable, and the very antithesis of the company’s high-performance optical innovation and products in the imaging, vision, and medical arenas. And as anyone who wears face masks and eyeglasses can attest, lenses frequently fog up. It’s an ever-growing list of products that require clean, clear, and COVID-free screens. They’re a no-brainer accessory for anyone who buys or already owns smart and standard eyeglasses, goggles, VR headsets, smartphones, tablets, IoT devices, and computers. Screen- and lens-cleaning solutions beyond the usual microfiber cloth and shirt sleeve have taken on a particular significance in the past pandemic-saturated 12 months.
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